Flowra
LiveWork management
Every task with its full context: owner, chats, meetings, files, contract and money in one place.
For you and your team, in nine languages.
press play
Flowra in two minutes
screen by screen
Why it converts
01 / 04
The screen keeps the headline’s promise
The site promises everything you need, around every task, and the first screen inside keeps that promise: owner, date, chats and files hang off each action. When the product looks like the pitch, sign-ups stay.
from the brand kit
How the brand is built
One line that never breaks, the way a task’s context shouldn’t break across tools.
The mark
Palette
Flow Orange
#F04D1A
Charcoal
#34312D
Ink
#21201E
Paper
#F6F5F3
White
#FFFFFF
Typeface
Aa
Estedad
01
One unbroken line
Drawn on an 804-unit grid: a flat run, a rise through the centre, a flat run again. It runs from Inbox to Done.
02
Built to move
The line waves on hover and doubles as the app’s loading indicator; with reduced motion it only pulses.
03
One typeface, two scripts
Estedad in four weights carries Persian and Latin alike. The wordmark is Estedad Bold, turned into outlines.
04
Room to breathe
Clear space is a quarter of the mark’s side. The mark never drops below 20 px and always sits left of the wordmark.
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